By We are here to introduce our tech-oriented sub-brand known as ‘Denim Labs’. We’ve been working on Denim Labs for the last two years, a new-age yet distinct Denim line, as our fourth extensive component for Van Heusen. Apart from the natural ease denim provides, technology has also allowed working professionals to express themselves in terms of fashion. There is a significant trend toward casual attire, with denim as one of the workplace standards. There was obviously a need to add a more informal element, given the way consumption is evolving from a consumer standpoint. That’s where Denim Labs comes in – where innovation meets comfort.
It is the perfect amalgamation of ingenious engineering and everyday fashion. Different work environments, whether in the office or at home, have relatively diverse demands. We considered all of our customers’ work environments and attempted to include solutions. Van Heusen’s most crucial cornerstones are inventiveness and technology, and we’ve kept that in mind when designing the new range of items that are a part of Denim Labs. People who work from home or at the workplace, tend to sit in a position for lengthy periods of time, and that’s why our denim fittings have evolved to accommodate all of these body contours. Several elements were taken into account when designing this line in order to provide the most comfortable experience possible. We’ve also included a blend of the style that customers desire to wear with our casual denim.
Explore The Features
We have engineered six unique features for our jeans, they are going to change your denim experience completely. We will walk you through our signature characteristics that are peculiar but are sure to change your everyday denim experience.
All About The Band
Starting with our contoured waistband, which is bent to suit the natural shape of the body. When seated, they do not open at the back. Aren’t they the most thoughtful additions? You can always sit down more comfortably and when it comes to getting up, you won’t have to adjust your denim anymore.
The Loop Equation
Jeans usually fall between the side loop and the centre back loop below the belt. We’ve inserted these ‘six loops’ to fix the problem. Instead of one loop in the centre back, two loops at a gap are supplied, limiting the space between the loops and guaranteeing the jeans do not slide below your belt.
The Scoop Pockets
Can’t access pockets when sitting down? We know it can be a task to find anything in your pocket while sitting down. That’s why we are bringing in the ‘relaxed scoop pocket’. You can reach deep into their pockets with ease by making a deeper cut on the curvature of the pocket so that you can access them effortlessly when sitting or standing.
The Auto Flex
We also understand that there is no perfect waist fit for in-between sizes. Because your body size keeps on changing over time. To rectify this, we are introducing the ‘auto flex’. Our waistband is made out of a combination of fabric, lining, and threads, allowing it to expand by 1 – 1.5 inches and accommodate all sizes.
The Maximum Stretch
We know that jeans can be rigid and cause unease while moving. To ensure that our jeans provide comfort at all times we have added the ‘fabric stretch’ feature! All Van Heusen Denim Labs jeans have spandex in them which provides extra stretch for spontaneous movement.
Extending Lifespan
After long-term usage, jeans face wear and tear. To minimize this effect over time, we have emphasised the ‘triple-needle reinforced seams’. That’s why our jeans are extremely tough and will show little stress and strain even after extensive use.
Denim Labs’ home colour is a new shade of blue that we developed. We’ve weaved that blue tone across our whole collection, both as major consumer-facing items and as significant distinctive features. We’ve developed a concept that speaks to this new blue, which is firmly anchored in the digital sector. This particular shade of blue is employed to represent modern tech. To amp-up our Denim Labs collection we have also added hyper blue branded embroidery.
As mentioned above our ‘Denim Labs’ is all about the true freedom to move around comfortably. The easy-going natural body movement is of importance, that’s why we believe in creating collections that allow you to be you! Now, when are you planning on joining our Denim Labs trail?
What do you think?